Do you really have all the time,energy, information and contacts to properly market and sell your homeon your own? Would the process be a smooth one? Would you have any timeto focus on your personal life? Would you be able to get the best pricefor your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission.

Pricing

A real estate professional is bestsuited to determine a pricing strategy for your property. Youdon’t want to miss opportunities by overpricing or undervaluingyour property. Knowledge about the surrounding areas, pricing trends,local information, and experience will ensure you are getting the best price for your home.

Marketing

A real estate professional has manyways to effectively market your property. Proven marketing methodsinclude flyers, signs, open houses, the internet, local newspapers, andlisting with the local Multiple Listing Service (MLS). The choice ofmedia and frequency of advertising depends a lot on the home andspecific market. Overexposure of a property in any media may give abuyer the impression the property is distressed or the seller isdesperate. A qualified real estate professional will know when, where and how to advertise your property.

Marketing also includes the exposure ofyour home to other real estate professionals. Many real estate salesare cooperative sales. That means that another real estate professionalbrings in the buyer through the advertising your real estate professional has done in the MLS, open houses and office meetings.

Preparation is critical to marketingyour property effectively. A real estate professional is best suited torecommend repairs and cosmetic work that will significantly enhance the salability of your home.

Security

When the property is marketed with thehelp of a real estate professional, you avoid allowing strangers intoyour home. Real estate professionals will accompany and will generallypre-screen qualified prospects through your property. This increases your safety and allows for any last minute preparation.

Negotiating

Your real estate professional canassist you with objectively evaluating every buyer’s proposalwithout compromising your market position. This initial agreement isonly the start of a process that involves appraisals, inspections, andfinancing – and a lot of potential obstacles. Your real estateprofessional can help you write a legally binding agreement that will be more likely to make it through this complicated process.

Monitoring, Renegotiating and Closing

Between the initial sales agreement andclosing/settlement, questions may arise. For example, unexpectedrepairs are sometimes required to obtain financing or a concern withthe title could potentially be uncovered. The required paperwork aloneis intimidating for most sellers. Your real estate professional is thebest person to objectively help you resolve these issues and move the transaction to closing/settlement.

Your real estate professional can alsomeet with other professionals involved in the transaction process.Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.